6 Facts You Need To Learn About Xiaohongshu 小红书 | Learn Business Mandarin with Vienne Lee

Vienne Lee and Debbie Chen hosted a Xiaohongshu IPO LIVE event on 4 June 2021, 9.30 a.m. They discussed the key leaders of Xiaohongshu, explored its business model and challenges. At Finance Mandarin, we provide the latest market insights and case studies to help corporate leaders master the Mandarin language skills, to prepare for Mandarin communication with Chinese clients.

What is Xiaohongshu？

Xiaohongshu is an e-commerce （电商）and social media platform （社交平台）that allows users to share their product feedback and lifestyles. It has over 300 million users worldwide.

What is 种草？

种草 (seeding/grass plating) is a network term created on Xiaohongshu’s platform. It means to be influenced to purchase something. Hence, the consumer’s purchasing behavior is greatly influenced by KOLs and KOCs. This has created a large e-commerce and advertisement platform for Xiaohongshu.

By studying this case study, you will be able to:

✔️ Identify the listed capital of Xiaohongshu

✔️ Realize the investment from well-known institutions

✔️ Predict potential challenges

✔️ Analyze the competitiveness

Vienne has prepared 8 real case studies about Xiaohongshu. Learn more at Finance Mandarin.

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