ByteDance IPO Business Chinese Mandarin | Interactive Course

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As of November 2018, ByteDance had over 800 million daily active users (over 1 billion accumulated users) across all of its content platforms. The valuation of ByteDance was approaching USD 400 billion for private-equity investors in Apr 2021. It was claimed that revenue is mainly generated from Douyin and Toutiao, through advertising by pushing them to the target segment. Keep reading to see how the algorithm works.

 
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ByteDance chose to go for a unique path since its establishment in 2012. Among all Chinese Internet companies, ByteDance is the first startup not receiving support or investment from Alibaba, Tencent and Baidu. In contrast, ByteDance is considered a competitor to those tech giants. Furthermore, ByteDance aims at competing with Google and Facebook.

We may attribute the success of ByteDance to its Bytedance’ artificial intelligence (AI) application and machine learning, which is APPs like Douyin(Tiktok) and Toutiao push news and videos to people “based on their interests”. The founder and CEO Zhang Yiming, who has announced to step down in late 2021, once emphasized that Toutiao was not a news application, but an AI one in the social media business. The innovative ideas can greatly increase the time consumers’ spent on the APPs as all content are tailored for them according to what they have browsed and liked previously. The more the users, the greater the database to generate a more accurate report for choosing which content to be delivered to an individual.

 
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Although all statistic looks good for ByteDance as an IPO, it was denying the rumours of it going public in Apr 2021. With that being said, people still believes IPO is their ultimate target.

 

Key takeaways in class:

  • Possible Reasons for ByteDance Founder Zhang Yiming Stepping Down

  • Business Model of ByteDance from Douyin(Tiktok), Xigua Video and Toutiao

  • The US-China Trade War

Finance Mandarin offers 1 on 1 and group Mandarin Coaching for Business Purposes with Finance Focus materials. Enrol 1 on 1 session anytime and anywhere. And Group class.

With Harvard-MBA approved case methodology.

Buy your ticket for ByteDance IPO Plan Q&A, over 1300 registration received on LinkedIn!